Campaign Roles

Serious Libertarian campaigns should aim to enroll volunteers, or in some cases, pay staff members, to fill key campaign team roles.

Campaign Manager

Oversees all campaign operations and strategy
Tries to also handle the candidate, if candidate is, hopefully, willing to be coached.

Responsible for all campaign finances: keeping the books, recording campaign contributions and expenses, and filing all legally-required campaign finance reports accurately and on time

Manage list of contacts with “traditional” media (newspaper, radio, television) and key bloggers
Write and/or send press releases to media contacts
Respond to inquiries from media outlets
Ensure campaign message is consistent across all channels (including new/social media)
Coordinate with District Coordinators to establish contacts with local media
Oversee development of traditional media advertising content
Purchase traditional media advertisements

Maintain the operations of new media channels of the website, Facebook, YouTube, etc.
Ensure message across new media channels is consistent
Work with the Communications Coordinator to keep content compatible across all channels
Post content on website regarding upcoming events, interesting news articles, etc. and ensure cross-posting to Facebook and other relevant channels
Manage content on the YouTube channel
Recruit Facebook fans and seek other new/social media outlets to connect to voters

Manage the campaign event calendar
Aggregate event opportunities from District Coordinators
Coordinate event opportunities with the candidate and Campaign Manager to develop calendar of events
Represent the campaign as the point of contact for events
Seek event opportunities and liaise with Fund Raising Coordinator to maximize value of the event calendar
Serve as the single point of contact regarding event details to ensure campaign is informed and all events are successful
Ensure transportation is secured for candidate to all events

Manage the database of all active and potential volunteers for the campaign
Develop materials for the campaign and volunteers to use at events and other outreach opportunities
Work with vendors to develop campaign materials and merchandise
Create walk lists and phone lists for volunteers participating in canvassing , phone drives, and GOTV
Train volunteers and/or train District Coordinators to
Communicate with District Coordinators on managing volunteer lists and activities
Generally serve as assistant to the Campaign Manager
Fund Raising Coordinator

Identify fund raising opportunities with the Event Coordinator
Work with the candidate and key donors to develop events to expand donors and fund raising
Monitor social media strategy and find ways to market the campaign for generating cash
Manage and create phone lists for fund raising drives
Develop and implement the direct marketing strategy to create volunteers and potential donors
Work with District Coordinators to manage list of events and donors which can add to the campaign funds

Train volunteers
Assist the central team (Communications, New Media, Event, Volunteer, and Fund Raising Coordinators) with all relevant issues within the District
Work with the Campaign Manager to ensure campaign strategy is designed for the District
Seek volunteers within the District who can serve in similar roles to the central team
Place special focus on finding events, volunteers and fund raising opportunities in the District
Ideally, there will be one District Coordinator for each U.S. Congressional District (for statewide elections)

The Advisory Council consists of seasoned LP veterans who guide campaign on strategy and direction