Communications Division

Positions, Job Descriptions & Requirements

The Communications Division is responsible for communicating the policies, positions, and opinions of the Libertarian Party of [state] to the public at large. This responsibility includes maintaining the content of our web site, establishing and maintaining our social media presence, managing relationships with all media and press and communicating with the party members.

Communications Division general responsibilities:

  • Public Relations. The Communications Division is responsible for all aspects of the Libertarian Party’s public relations including, but not limited to; messaging, media relations and membership communications.
  • Website Content, Blog & Newsletter. Draft engaging language for all pages on our official website. The Communications Division manages the Blog and Newsletter.
  • Social Media Presence & Management. The Communications Division is responsible for maintaining and building a strong social media presence. This also includes targeting new demographics with the intent to build our social media reach/following and increasing our audience.
  • Media & Press. Maintain a database of all media outlets in [state] as well as key national media outlets.

 

Communications Director

Job Description: The Communications Director manages and oversees the Communications Division. Responsible for planning, development and implementation of all of the marketing communications both external and internal. Oversees development and implementation of support materials and services in the area of communications. Directs the efforts of the marketing, communications and public relations and coordinates at the strategic and tactical levels with the other functions of the Organization.

Principle Accountabilities:

  1. Responsible for establishing and populating all necessary committees as well as recruit and appoint all leaders within the Communications division.
  2. Mentor and lead all other members of the Communications Division.
  3. Develop, implement, and evaluate an annual communications plan.
  4. Create and asses communications avenues to create momentum and awareness for measurable action.
  5. Manage the content developed and disseminated through all print and electronic outlets including, but not limited to, newsletters, brochures, and the state party webpage and social media.
  6. Ensure new and consistent information is disseminated through the other Divisions.
  7. Maintain a database and relationships with media and press.
  8. Manage all media contacts and outreach.

Qualifications

  • Highly collaborative attitude.
  • Excellent writing/editing and verbal communication skills.
  • Previous experience in Public Relations.
  • Previous management/leadership experience, preferably running a multifaceted team of specialized individuals.
  • Formal Qualification in Communications, Public Relations, Marketing, or similar field.
  • Experience using social media management tools.
  • Experience with marketing plan generation and implementation.
  • Sincere commitment to work with all constituent groups including all other staff, board members, and volunteers.
  • Self-starter, able to work independently, and entrepreneurial.

 

Assistant Communications Director

Description: Responsible for the assistance of the Communications Director in all aspects of the position. Assists with the direction and implementation of information dissemination to applicable departments within the organization including, but not limited to Outreach, and Volunteers.

Principle Accountabilities:

  1. Assist the communications director.
  2. Manage the daily operations of all social media outlets.
  3. Focusing on the internal message throughout the Libertarian Party with application to distribution.

Qualifications

  • Previous experience in Public Relations.
  • Highly collaborative attitude.
  • Good writing/editing skills.
  • Ability to communicate effectively within the organization.
  • Experience with social media posting.
  • Ability to communicate effectively with other members of an organization.
  • Self-starter, able to work independently, and entrepreneurial.

 

Blog & Newsletter Editor

Job Description: The Blog/Newsletter Editor is responsible for the maintenance and updating of the State Party’s blog and monthly newsletter. Will also oversee the electronic publishing and distribution of information and messaging.

Principle Accountabilities:

  1. Writing engaging and dynamic content from the political spectrum for regular blog postings.
  2. Work closely with the division directors for directed dissemination of party progress.
  3. Coordinate the inclusion of dynamic multimedia content across the webpage.
  4. Edit the blog to ensure consistency and accuracy in messaging.
  5. Maintain events calendar within the blog and newsletter.

Qualifications

  • Thorough knowledge of the fundamentals of grammar, syntax, style, and punctuation.
  • Meticulous copyediting and proofreading skills.
  • User-centered web content development and a strong understanding for usability and effective content organization.
  • Experience creating regular high yield blog posts and membership communications.
  • Strong communication skills with emphasis on diplomacy and relationship building skills with internal organization members.
  • Flexibility with working both independently and collaboratively on multiple simultaneous projects with members of all other divisions.
  • Formal Qualification in Journalism, Creative Writing, or related field.
  • Experience in the fields of journalism, media outreach, or publications.

 

Associate Editor(s)

Job Description: Associate Editors support the Blog and Newsletter Editor. Associate Editor(s) are responsible for creating, reviewing, correcting, condensing, or adding content to written materials. In addition, Associate Editors communicate with the internal organization to release applicable news to members and the public.

Principle Accountabilities:

  1. Assist the Blog/Newsletter Editor in generation and selection of content.
  2. Associate Editors supports the Editor by researching stories and topics of interest and the ability to make editorial decisions in the absence of the Editor.
  3. Assists in the gathering of information and creation of relevant articles and news for the Libertarian Party.

Qualifications

  • Knowledge of the fundamentals of grammar, style, and punctuation.
  • Experience writing engaging articles.
  • A strong understanding for effective content organization.
  • Flexibility with working both independently and collaboratively on multiple simultaneous projects with members of all other divisions.
  • Experience in the fields of journalism, creative writing, media outreach, or publications.

 

Social Media Director

Job Description: The Social Media Director develops and executes the Libertarian Party social media strategy and recruits members for the Social Media Team.

Principle Accountabilities:

  1. Serve as the primary advocate and driver of all social media initiatives and oversee the social media presence for the Party.
  2. Design, implement and manage the Party’s social media marketing strategies, campaigns and contests.
  3. Work closely with the Communications Division to distribute relevant Party news via blog, Facebook and other applicable social media accounts.
  4. Monitor and participate in online conversations and engage potential members to build brand visibility and thought leadership.
  5. Look for new opportunities in social media to further build Libertarian brand awareness and affinity.
  6. Manage and recruit members for the Libertarian Party’s Social Media Team.

Qualifications

  • Deep understanding of social media strategies, trends and technologies, promote engagement within the Libertarian Party’s social media communities, and take our social media initiatives to the next level.
  • Passion for social media, including experience using Twitter, Google+ and Facebook in a professional or business setting as well as personal use.
  • Results oriented attitude and ability to focus efforts in order to generate ROI from social media.
  • Strong writing skills are required as you’ll be both engaging with our community and writing our social media posts.
  • Strong understanding of Libertarian philosophy and positions.
  • Proficient with graphics, layout, and illustrative design, not required, but helpful.
  • Ability to work independently as well as a member of a team.

 

Social Media Team

Job Description: The Social Media Team executes the Libertarian Party social media strategy.

Principle Accountabilities:

  1. Participate in social media initiatives for the Libertarian Party and build the social media presence.
  2. Work on the Party’s social media marketing strategies, campaigns and contests.
  3. Assist in building a strong social media following/audience.
  4. Work closely with the Libertarian Party’s Social Media Director to distribute relevant Party news via blog, Facebook, Google+, Twitter, Instagram, Pinterest and other applicable social media accounts.
  5. Monitor and participate in online conversations and engage potential members to build brand visibility and thought leadership for the Libertarian Party.

Qualifications

  • Familiar with social media strategies, trends and technologies.
  • Passion for social media, including experience using Twitter, Google+ and Facebook in a professional or business setting as well as personal use.
  • Understanding of Libertarian philosophy and positions.
  • Proficient with graphics, layout, and illustrative design, not required, but helpful.
  • Ability to work independently as well as a member of a team.

 

Art Director

Job Description: The Art Director is responsible for developing/assisting in the development of vision/concepts, marketing projects, and initiatives and branding for the Libertarian Party. Provides creative leadership in the development of compelling creative concepts that meet the strategic objectives and goals of the Libertarian Party.

Principle Accountabilities:

  1. Manages artwork and media content based upon the Libertarian Party’s needs and specifications in conjunction with ideas/ materials provided by divisions.
  2. Strives to meet assigned deadlines. Communicates with Communications Director and other Division Director(s) if deadlines cannot be met for any reason, or if an extension is required.
  3. Responsible for directing projects across the full range of disciplines including print, broadcast (video), interactive (web) and direct response marketing.
  4. Responsible for leading a creative team composed of graphic designers, editor/copywriters, web developers and video producers.
  5. Manage the creative team from concept development to completion of projects including participation in the hands-on development of work.
  6. Facilitate a team environment; provide leadership and inspiration to volunteers and act as a positive catalyst for the overall group.
  7. Establish consistent and on-going communication with Communications Director with regard to assignment of new projects, project status, work in progress, and final work product.
  8. In partnership with the Communications Director, establish mentors, department operational plans and overall goals.
  9. Develop new creative for brand advertising as well as specialized projects.
  10. Manage the production of all advertising, marketing and outreach materials.
  11. Manage the production and design of all images for the website and social media.

Qualifications

  • Proficient with Adobe Creative Suite.
  • Proficient with graphics, layout, and illustrative design.
  • Ability to work independently as well as a member of a team.
  • Creative/agency experience is helpful.
  • Experience leading a team of designers, writers, producers and other creatives.
  • A solid knowledge of the latest versions of applicable programs such as Adobe.
  • Understanding of interactive design and other emerging platforms
  • Strong conceptual thinker and visual communicator
  • Story telling skills
  • Proficient problem solving and project management skills.

 

Graphic Designer(s)

Job Description: Graphic Designers produce and design all literature as well as images and graphics used by the Libertarian Party.
Principle Accountabilities:

  1. Produces artwork based upon the Libertarian Party’s needs and specifications in conjunction with ideas/ materials provided by divisions.
  2. Design all advertising, marketing and outreach materials.
  3. Design all images for the website and social media.
  4. Maintain and archive art files/library within a shared network, and process all new files.

Qualifications

  • Proficient with Adobe Creative Suite including InDesign, Photoshop, Illustrator and Fireworks.
  • Proficient with graphics, layout, and illustrative design.
  • Ability to work independently as well as a member of a team.
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