A lot of the effort that goes into campaigns boils down to the moment that a voter hears from a you, as a candidate – whether in a media interview or debate, through literature, online, watching a speech, or talking one-on-one. The heart of that communication is your campaign platform, or proposals, and how you present them.
To ensure your communications have maximum impact, start by reading Game Changing Libertarian Communications. You can read it in about an hour, and it will be worth every minute.
A lot of Libertarian proposals have been developed in the form of candidate pledges that you may want to incorporate into your campaign. At a minimum, you will likely find the talking points developed for each to be useful.